A recent announcement by multiple federal agencies has highlighted their intention to enforce their separate regulations against developers, deployers and users of AI systems. Federal Trade Commission (FTC) Chair Lina Khan and officials from the US Department of Justice (DOJ), the Consumer Financial Protection Bureau (CFPB) and the US Equal Employment Opportunity Commission (EEOC) each reinforced their worries about automated systems, citing civil rights, fair competition, consumer protection and equal opportunity concerns. Their serious language, joint public commitment and previous enforcement actions in this area make this statement no simple theater.